The Role
What you'll do
Behavioral Economists study why people make certain decisions and use those insights to improve products, policies, and customer experiences. They help businesses and governments design solutions that influence better choices.
Improve online shopping experiences
Design apps that encourage healthy habits
Help banks increase customer trust
Create public campaigns that change behaviour
Fit Check
You'll enjoy this career if...
You’re curious about why people behave the way they do
You enjoy psychology and economics
You like solving real-world problems
You enjoy research, data, and critical thinking
Getting There
Class 11–12 streams
BEST
Any Stream (Science, Commerce, or Humanities)
ALSO POSSIBLE
Economics, Mathematics, Psychology
IB
Economics, Psychology, Mathematics AA/AI (recommended)
UG Courses
B.A. Economics
B.Sc Economics
B.A./B.Sc Psychology
BBA
Liberal Arts
PPE (Philosophy, Politics & Economics)
Getting There
Top colleges
India
Ashoka University
Delhi School of Economics
Shri Ram College of Commerce (SRCC)
St. Xavier’s College
Indian Statistical Institute (ISI)
International
University of Chicago
London School of Economics
Harvard
Oxford
Pennsylvania
Who's Hiring
Top employers
Amazon
Deloitte
McKinsey & Company
BCG
Meta
RBI
NITI Aayog
World Bank
Behavioural Insights Teams
The Numbers
Salary range
Starting
₹8–15 LPA
Top Earner
₹60L–1Cr+
AI Impact
AI Resistant
AI can analyze data, but understanding human behaviour, designing experiments, influencing decisions, and applying psychological insights require human judgment. As AI becomes more common, organizations will increasingly need experts who understand how people interact with technology and make decisions.